Over view in brief
Our course will help you to understand marketing, meet your customers’ needs and make your
business much more effective and profitable.
The finer details
This is a one-day training course which will look at the basic marketing skills and help you plan
your campaign.
You’ll receive a certificate when the training is
completed.
You’ll look at these key areas:
– What is marketing?
– Discovering the needs of the customer
– SWOT analysis
– Setting objectives
– Exploiting opportunities: organising your responses
– Product/Service
– Place
– Price
– Promotion
– People
– Physical evidence
– Processes
– Budgeting for marketing
– Has it worked?
Who should attend?
This course is for you if you want to market your business effectively and achieve success. It’s
also useful if you are considering a new business area.
What will be covered?
By the end of the course you’ll be able to:
– Know what marketing is and how it can help develop your business
– Know the vital questions to ask, and gain answers to, before embarking on a new
business venture
– Understand all the elements for the marketing mix
– Understand the areas you have to budget for
– Know how to measure its effectiveness.
Other areas of interest
– Planning Your Business for the Future
– Business Planning and Development
– Project Management.
